Let’s talk on a few important things you need to take into consideration
If you are reading this blog, chances are you’re looking to start your eCommerce app. Perhaps you already have a presence in the E-commerce market and want to extend your reach using an app. Or, maybe you have a product in your mind, and directly want to reach a larger segment of the audience to sell it by opening an online store using an app(m-commerce).
Whatever the case there has never been a better time to start an online business. Ecommerce solutions and the internet have eased for entrepreneurs to start the business with less investment and higher returns.
The challenge, though, lies in choosing right choice from so many choices and right information to have the best online store. To acquire and retain customers, provide the best user experience.
If you’re in the same boat, then keep reading. In this comprehensive guide, we’ll talk about the things to do when building your first E-commerce app.
Let’s get started with the most important questions you need to ask yourself before you start building your first e-commerce app.
There could be many factors influencing the choice to choose an app over the website but most important would be
1. Faster Audience Engagement: As 79% of the world population uses mobile so it makes it easier to reach a large segment of the targeted audience.
2. Achieve greater brand loyalty: A simple, easy, and innovative e-commerce mobile app offers total control of user experience. A loyal customer will use and prefer to download the app.
3. Easy to personalize for best outcomes: An app provides the options and filters to an individual to set the choices according to his tastes and likes and getting products to result based on it.
Native mobile app is a customized and coded application that is developed in its native programming language for use on a specific platform/device like Android, iOS, or Windows.
Hybrid app is a combination of native and web apps developed as a single app for use on multiple platforms and for different mobile operating systems like Android, iPhone, or Windows.
Steps needed to be considered while building an effective and efficient application:
1. Why do you want to build an app?
Your goals and KPIs will impact the features you need, the development process, and the selection of customers. Business type(B2B, B2C, etc.) selection also impacts what type of app you need, what platform you will select, what features you need, how you will increase its brand value. So, the first step is to make it clear what is your business Goal, mission, and values.
2. For whom you are creating an app?
Once you know what you need and about the customer's selection you can list the features you need and strategize other business things. Features, experience, marketing strategies needed varies from business to business type, from B2B to B2C to C2C. Know your target audience and streamline your development process. So, target audience analysis is an important aspect to be considered.
3. The right choice of app technology
If you know your target audience, features needed it is easy to select whether you want to go with a native or hybrid app or progressive app. Platform selection is an important aspect so choose the platform depending upon your knowledge and ease of use platform selected. Analytics also play an important role Let’s say if we want to target the Indian e-commerce market and If go with the statistics In India, Mobile web attracts but apps engage but china is an exception.
4. Features needed for the app
App frontend i.e. it’s UI/UX also plays an important role so target to build a user-friendly app that may include different features and likewise App backend CMS interface also plays an important role. The application must be easy to load, must have engaging layout/design.
For better interface features as mentioned below built effective app:
i) Easy product navigation
ii) Realtime order tracking
iii) Payment gateway integration
iv) Live chat support
v) Push notification
vi) Social media integration
vii) Product categorization
ix) Review & ratings
x) Easy checkout
xi) Wishlist could be an addon
5. Cost and process
Analyze your Budget and go with simple and easy and basic features.
To estimate the cost of app development consider the factors: how much time, amount, and resources you want to invest? And how much flexible you are when sending notifications, adding new features, modifications to design, support needed, etc? Choose a bespoke app or a SAAS solution depending on your budget and flexibility of the requirement.
Start-ups/ new entrepreneurs Hope you found it helpful.
If you need more help, click on the http://www.incaendo.com/contact-us to contact us for an exploratory session about applications and websites built by us and strategies followed by us to build different applications. We’ve helped over 100+ brands to successfully build their apps and we’ll be happy to do the same for you.